So says finance guru Kieran Maguire, speaking exclusively to Football Insider about Uefa’s new three-year broadcast and media rights deal.
The 2024-27 cycle will be worth £3.7billion, £1.1bn more than the value of the current deal, thanks to a new agreement with Relevant and TEAM.
Per the Daily Record on Thursday (10 February), European Club Association chief Nasser Al-Khelaifi wrote to member clubs to hail the “tectonic shift”.
The SPFL has two Champions League spots this season, one automatic and one for the preliminary stages.
And Maguire argues that the new European rights cycle, which coincides with a new expanded 36-team format, could be huge for Celtic.
“I think any clubs who are regular participants in the Champions League will have a significant increase,” he told Football Insider‘s Adam Williams.
“Uefa, from 2024, will be able to extract more money from sponsors and broadcast partners.
“They are confident that they have the right people selling those rights, which can only enhance things further.
“We already have the haves and the have-nots. We aren’t going to see less rich clubs winning the Champions League again.
“However, there are 36 places in the Champions League, so being in that 36 is going to be much more important.
“If you’re outside it for a few years, your peers are going to accelerate ahead of you because they have a big financial advantage.”
Celtic have not reached the group stages of the Champions League since 2017-18.
They face Bodo/Glimt in the Europa Conference League play-off stage next Thursday (17 February).